About Us

HOB Cosmetics P Ltd, is the owner of the Trademark, House Of Beauty, co-founded by Vibhuti & Sumit Arora in 2018 with an aim to “Revolutionize Skincare” by passing on the knowledge, education and application of Non- Invasive techniques of taking care of face using face tools, skincare and face yoga techniques.


HOB signature Face Yoga Techniques and Face tools are constantly getting featured by leading publications, such as Vogue India, Elle India, Grazia India, Grazia Italy, Femina India, Cosmopolitan India and many more. Furthermore, House of Beauty India has been seen at forums like FICCI, ASSOCHAM, Ministry of Ayush, YPO, EO & corporate events and more. Vibhuti hosts group and personal yoga session for overall transformation of face, muscle toning, sculpting and help to achieve the natural glow everyone desires.

Vibhuti Arora, is a well-travelled, well-read certified face yoga expert from UK, aside from being an MBA. Her journey as a face yoga & face tools instructor has given her recognition amongst Woman entrepreneurs. She spearheads Business development, for both international and domestic tie ups.
Sumit Arora, our CFO & COO is an MBA from U of Toronto, Canada. With past experience in I-Banking, he spearheads Finances for the company. He also handles Operations and Compliances and is constantly striving to improve quality controls and practices for House of Beauty.


Together Vibhuti & Sumit have also launched India’s first “Face Yoga School India” that offers Certified teacher’s training course worldwide.

A deep nose-dive into the ingredients and options available in the skincare industry in India made them realise the dependency on the dermatologists and the chemically infused skincare products. This was the gap in the market that HOB Cosmetics was determined to fill with a more holistic and a natural skincare regime- be it face yoga, usage of tools or the essential oil based cosmetics.

With their hunger for constant innovation both Vibhuti and Sumit, strive hard to constantly deliver high grade DIY tools and skincare to their consumers with utmost care, precaution and love. The duo now seeks to foray into Complete Wellness, with its new launch of nutraceuticals for beautification and holistic well-being inside out.